Fall Winter '15/16
Sfizio has chosen the vintage feel of a 60s gym for the press campaign for its fall winter 2015-16 collection characterised by Sporty Chic.
Sports equipment and a vintage atmosphere create the backdrop for the images shot by photographer and architect Vinicio Prior with the stylist Juliana de Lima.
The location is the Palazzetto dello Sport in Castelfranco Veneto, an old-style gym celebrating and loving the determination of SFIZIO sporty glam clothing.
The modern shots hint at the past, capturing the mood of a collection that perfectly combines the details of urban style with sportswear in which technical materials meet vitamin colours and sweatshirts are embellished with ruches.
The face of the collection is model Simona Bitiusca (agency F fashionmodel) with hair and make-up by Marcela Bantea.